See that pic over there? --------------------->>>>>>>>>>>>
And more recently, this one
That's me with something God never gave me. Straight hair. Eventually, around 9 years ago, He did bless me with the tools to MAKE it straight. Because we all know the Chi iron came straight from Heaven. It has to, for what it costs.
Well today, I did something I haven't done in years. I went curly. To work, even. In public.
They expect STRAIGHT!
I've even had a few people just come in and smile and stare and not really know what to say. I'm thinking...really? I didn't dye it blue or anything, my gosh.
Even my hubby, who obviously has seen me at all levels, when I sent him this pic and said "I went curly today, what do you think?"
He said, "I love you."
ROFL!!! Well, I guess that answered my question! But he likes straight. And that's the expectation he has when he sees me.
We have that same thing as writers. And as readers. When we go to pick up our favorite author's new book, don't we have expectations? Don't we assume that the genre and style and everything is going to be somewhat the same as what we're used to? Are we disappointed if it isn't?
For instance, now that I'm looking at publication (eeek and squeeee!!!!! yeah, that still makes my stomach flip) I am told I need to be careful about branding myself. For instance, I wrote this book with paranormal elements in it. My next book needs to have that as well, because if I get a good following of readers (fingers crossed) then they will expect that. The third, as well. I have another book that has no paranormal element in it, and I'm considering after this one, going back and rewriting a paranormal element in it because...it will be expected. And may be the only way my editor will sell it! LOL.
What are your thoughts on branding and expectations?
(And my hair? LOL)